Guidebook 101

Guidebook 101 delivers the fundamentals of your product or service through the insight of your leading subject matter experts (SMEs). With Guidebook 101, companies can position themselves as thought leaders by offering a clear, concise explanation of a particular service market, product, or software/technology. By focusing on the basics, your SMEs will help managers understand how a specific service, product, or technology works and how its use will benefit their job functions.

• 8–10-page positioning piece created through conversation with our editorial team and your SME.
• Guidebook posted on our website with custom registration page.
• Dedicated eBlast to our audience to generate leads.